Cost & Value Control

This is achievable only through the interrelation of the three elements Otarian®’s model; the ethical and ecological with the economic. Economic considerations, costs and returns are as central to Otarian®’s sustainability as our environmental and social responsibility – without revenue, we cannot survive.

At the same time, we see grave risks in depleting our natural resources and exploiting the earth’s inhabitants in relentless pursuit of profits. For Otarian®, economic sustainability is not solely centred on achieving financial growth year on year – though this is important – it is about understanding that growth is only sustainable in the long term if it improves our quality of life and the health of our planet at the same time.

To control our costs whilst delivering the greatest value to our customers, we avoid cost inputs that do not add real value to our customers, team member or suppliers. We work closely with our business partners and avoid making demands which add unnecessary costs to our operations and, ultimately, our customers.

To further add value whilst minimising costs, we aspire to efficiency in all processes and use of resources, from production, transport and distribution to preparation and consumption. We promote the use of ingredients which are in season, natural, sustainable and in abundance; avoiding unseasonable, highly processed, overpriced, scarce and unsustainable resources which provide little value in price or in flavour.